Roxana Wehry
Artfully Curated Creative Strategy
Stepping into the next chapter
I help brands find their voice—visually, strategically, and with intention. Whether you're an entrepreneur, a creative, or a small team with a bold vision, I help you define what you stand for and how you want to be seen—that subtle spark that makes your brand unmistakably yours. I help you not just express it, but build the systems to sustain it.
My background bridges communications, branding, the art world, and Agile-certified project management. I started in galleries, then moved into creative direction and brand development, where I learned the power of what’s unsaid: the tone, the timing, the details you feel, even if you can’t name them. Subliminal semiotics. Emotional cues. Quiet signals that shape how we connect.
I’ve helped female artists define their voice in a way that reflects both their work and their worth—curating aligned collaborations and guiding them toward greater visibility. Over time, what started in the art world evolved into something broader.
Today, I partner with wellness brands, nonprofits, cultural organizations, and service businesses across the U.S. and Europe. My role is part strategist, part creative partner: helping clients clarify their message, refine their visual identity, and align how they show up—with who they truly are.
At the heart of it all is a belief: every brand has a story worth telling—and it deserves to be artfully curated as it steps into its next chapter.
If that’s what you’re after, I’d love to work together.
How I Can Help You
Creative Strategy, Tailored for You
Creative Strategy & Direction
Whether you're launching a brand, planning a campaign, or producing an experience, I help you define a vision that people don’t just see—but feel. From private events to digital campaigns, I craft the look, feel, and narrative arc that brings your brand to life.
Think moodboards, set concepts, styling direction, or creative production insight.
Brand Identity & Storytelling Strategy
Your brand is more than a logo or a typeface—it’s how people understand you, connect with you, and remember you.
I help you build a visual and verbal identity that feels aligned from the inside out.
From naming and messaging to voice, content, and presentation, I work with you to shape the story your brand tells—and the way it tells it.
One-on-One Consultations
Your journey is unique—and so is my approach. In our sessions, we’ll explore your goals, challenges, and vision. Together, we’ll clarify your brand’s direction, define your narrative, and shape an aligned, actionable plan.
Whether we’re refining a pitch deck, developing a brand narrative, or designing your website flow, everything we create is crafted to feel cohesive, considered, and unmistakably you.
"Do not go where the path may lead. Instead, go where there is no path and leave a trail"